Captive Audience
November 15th, 2007Aaron and I are going to be speaking up at the Monterey CUE conference on “presentation technology” in a few weeks–using SmartBoards, ACTIVBoards, PowerPoint, LCD projectors, etc., in the classroom. We’re working on the presentation, putting together the PowerPoint and everything, and keeping our audience in mind, of course: CUE geeks (no offense!), with some tech sophistication.
In preparation for that talk, I offered to deliver the same presentation to teachers at my school, and a little too late realized my mistake: my local teachers are a completely different audience, and require a completely different talk, strategy, slideshow, etc. Even then, I ended up giving two separate presentations, one for the Middle School teachers, and one for the Lower School teachers. Let me tell you about it…
The first Presentation Technology talk was for the Middle School, a voluntary, after-school meeting for any of our 6th-8th grade teachers. I’d emailed them all, and sent out a reminder, and dragged over a basket of goodies and a cooler full of Perrier, Frappacinos, and Diet Cokes for them… One person showed up, and it wasn’t even a teacher–it was our Student Support Services Coordinator, who wanted to know what the technology could do for our students with special needs. We pulled some chairs together and I ran the show on my laptop while we chatted informally, which turned out to be a nice, pleasant way of running the session. What a lousy turnout, though.
The second talk was for the Lower School teachers, who were gathering in the library for one of their usual staff meetings. I was first on the agenda, so while they happily munched on crackers and grapes, I conducted a more formal presentation this time, clicking through the slides (mostly graphics, not much text), and pointing out some of the potential benefits to incorporating this technology–even on a limited basis–in their teaching. Lots of interest, lots of laughs, a good give-and-take, a great Q & A session, and by the end of it all, a good number of teachers leaning over to their colleagues and saying “You know, I could totally use that for…”
So why such big differences between the two experiences? Why was one meeting brilliant, and the other a bust? I’m trained as a scientist so I’ve got multiple working hypotheses on this:
- One meeting was required. The fact that the session for the Lower School teachers took place during their regularly scheduled meeting was obviously a big factor in attendance.
- The 6th grade teachers already use presentation technology. That removes a third of my audience for the Middle School session right there.
- Middle School Teachers were busy getting ready for parent conferences the following week. Okay, maybe I’ll buy that.
What else? Any ideas?
Some of our Upper School teachers are able to find time to attend sessions like this, but it’s a problem across the whole school: How do we find time in a busy day that we can use to expose our teachers to the cool things that technology can do for them?